DNS

Your email reputation is not only linked to your IP, but also to your domain name. 

You should take this into account when setting up your email infrastructure. It is a good idea to have separate domains or subdomains for your business, transactional and corporate mail.

We suggest that you use your top-level domain for your corporate email and use different domains or subdomains for your business and transactional email.

• While it is not necessary to use the same domain in the message field as the actual domain sending the message, it is highly recommended.
  • Hotmail is especially picky about this requirement and has a higher propensity to filter your messages as junk if the two domains do not match.
• You should also make sure that you are using a respected DNS provider and that you publish all of your contact information in the WHOIS record. 
  • If you are hiding your contact information through a proxy, ESPs may interpret this as a sign that you are sending spam.
• Also, be sure to include the appropriate records in your DNS provider for authentication.
  • While it is not necessary to point the mx records to the same domain you are sending from, it is recommended.
  • There are email providers (although they are in the minority) that will verify if the mx records for the domain are valid before accepting the email.

The CRM gives you the ability to create multiple domains or subdomains very easily. You can create multiple domains and subdomains for each of your transactional, marketing and corporate emails.

Each domain has an isolated queue, so your transactional emails will not be held up by your mass mailings.