What are the most frequently used segments?

When using filters in a segment, you will have to indicate the attributes of your audience to search for contacts. 

The most frequently used categories are:

• Contact information includes data such as age, gender, country or language

• Purchases includes details about the reservation, such as hotel name, check-in and check-out dates 
• Custom Field includes details of custom fields from imported data sheets, your PMS and or booking engine etc

• Campaigns: allows you to filter by the different statuses of a campaign.
  
  
• Segments: you can pre-create a segment and add it to a new one, including or excluding a group of contacts.
  
  

Among the most frequent criteria are:

Quantity Criteria

• More than: larger in size / quantity.
• Less than: smaller in size / quantity.
• Equal: the same as.
• Not equal to: not the same as.
• More than or equal to: the same + any larger value.
• Less than or equal to: the same + any smaller value.
• Exists: we have the data / info.
• Does not exist: we do not have the data / info.
• Starts with: letters / numbers at the beginning of the data.
• Ends with: letters / numbers at the end of the variable / data.
• Contains: has in (or as part of) the variable or data.

Date Criteria:

• X days ago: you can enter a number. Ex: 5 days ago (if today is the 10th, it means the 5th).
  X days from now: you can enter a number. Ex: 5 days in the future (if today is the 10th, this means the 15th).
• More than X days ago: you can enter a number. Ex: everything from before 330 days ago to today's date.
• From X days ago: you can enter a number. Ex: everything from 10 days ago to the future.
• After (with calendar): everything from x date.
• Before (with calendar): everything before x date.
• Yesterday - today - tomorrow - in the future.

Status Criteria:

• No status
• Queued
• Sent
• Delivered
• Not open
• Single open
• Not clicked
• Single Clicked
• Rejected
• Undefined
• Undeliverable
• Invalid phone prefix
• Failed
• Bounced
• Subscription cancelled
• Dropped
• Complaints
• Include buyers
• Exclude buyers

Note: Consider that not always all contacts have information in the same custom field. Ex: some may have language and some may not. However, we can always use other fields such as "country" to reach the audience.

**The fields available in each category vary for each account.