Segmentation: Using "OR" & "New Filter"

Once you have your first filter; to add more filters, there are two options:

You can click on the +OR button to add an alternative. 

You can click on the +New Filter button to add more requirements. 

+OR | Include an alternative:

For example if you want to capture contacts who live in Spain OR Portugal → 

• Adding the “or Portugal” alternative will increase the number of contacts in your segment.

 +New Filter | Include an additional requirement: 

For example, if you-->want to contact contacts who live in Spain AND also speak Spanish.

Things to keep in mind!

• It is normal that Email enable & Segmentation audience are 2 different numbers.

  • The  Email enable number is the exact live number of contacts who meet the segmentation criteria, and have email marketing enabled.

  • The Segmentation audience number is the exact live number of contacts who meet the segmentation criteria regardless of current email marketing channel active. 

• Every time you update your segment with new +OR or +New Filter filters the total segment audience will automatically update 

• When adding +OR filters your total audience segment will stay the same size or grow.

• When adding +New Filter filters your total audience will stay the same or shrink.

• When you have diverse sources of data, and one data point has variation, use +OR to include all of the variations. 

  • For example if the country is sometimes written as Spain but also appears as españa, Espanya, ES etc use the +OR to include all of the variations to encompass your entire audience who lives in Spain.