Once you have your first filter; to add more filters, there are two options:
You can click on the +OR button to add an alternative.
You can click on the +New Filter button to add more requirements.
+OR | Include an alternative:
For example if you want to capture contacts who live in Spain OR Portugal →
- Adding the “or Portugal” alternative will increase the number of contacts in your segment.
+New Filter | Include an additional requirement:
For example, if you-->want to contact contacts who live in Spain AND also speak Spanish.
Things to keep in mind!
It is normal that Email enable & Segmentation audience are 2 different numbers.
The Email enable number is the exact live number of contacts who meet the segmentation criteria, and have email marketing enabled.
The Segmentation audience number is the exact live number of contacts who meet the segmentation criteria regardless of current email marketing channel active.
Every time you update your segment with new +OR or +New Filter filters the total segment audience will automatically update
When adding +OR filters your total audience segment will stay the same size or grow.
When adding +New Filter filters your total audience will stay the same or shrink.
When you have diverse sources of data, and one data point has variation, use +OR to include all of the variations.
For example if the country is sometimes written as Spain but also appears as españa, Espanya, ES etc use the +OR to include all of the variations to encompass your entire audience who lives in Spain.
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