Once you have your first filter; to add more filters, there are two options:
You can click on the +OR button to add an alternative.
You can click on the +New Filter button to add more requirements.
+OR | Include an alternative:
For example if you want to capture contacts who live in Spain OR Portugal →
- Adding the “or Portugal” alternative will increase the number of contacts in your segment.
+New Filter | Include an additional requirement:
For example, if you-->want to contact contacts who live in Spain AND also speak Spanish.
Things to keep in mind!
- It is normal that Email enable & Segmentation audience are 2 different numbers.
- The Email enable number is the exact live number of contacts who meet the segmentation criteria, and have email marketing enabled.
- The Segmentation audience number is the exact live number of contacts who meet the segmentation criteria regardless of current email marketing channel active.
- Every time you update your segment with new +OR or +New Filter filters the total segment audience will automatically update
- When adding +OR filters your total audience segment will stay the same size or grow.
- When adding +New Filter filters your total audience will stay the same or shrink.
- When you have diverse sources of data, and one data point has variation, use +OR to include all of the variations.
- For example if the country is sometimes written as Spain but also appears as españa, Espanya, ES etc use the +OR to include all of the variations to encompass your entire audience who lives in Spain.
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