How to create an Abandoned Cart Workflow

In this guide, we'll walk you through creating a workflow for Abandoned Cart Remarketing, which involves sending emails and ads.

Step 1. Create a new workflow.

Step 2. Choose "Add a Trigger" to select a saved segment or create a new one.

Step 3. When creating a new segment, be sure to pick the correct details. Use Pixel Tracking to track when users reach one step before purchasing. (e.g. Step 2).

Note: The specific fields of the segment may vary depending on your Google Tag Manager account setup and step names.

Step 4. Save the Segmentation 

Step 5. Add a "Wait Time" action. Type the amount of days you want to wait, in this case we will select 1 day, and click Save.

Step 6. Add an "IF/Else" action to check if a reservation was made. Use the Pixel Tracking information for the segment.

Step 7. If a reservation was made, finish the workflow. 

Step 8. If no, send an email to encourage completing the purchase, using the action "Send message" 

Step 9. If needed, add a waiting period and send another email to users who haven't booked. Repeat steps 6 to 8 as necessary.

Step 10. Once you're done, add the Finish option.

Step 11. Once your workflow is set, click Save.

Step 12. Name your workflow, adjust settings, and save it.