How to interpret dashboard KPIs

In the Dashboard section, several KPIs show different results both in quantity and percentage.

Note: The results displayed will depend on the time period selected in the filters. 

1. Email: total number of emails sent.

2. SMS: total number of SMS sent.

3. Audience: the total amount of your audience 

4. Campaigns: total number of campaigns sent.

5. Bookings: total number of bookings coming from the different providers (booking engine, PMS...).

6. Revenue: shows the total revenue of all bookings.

7. Open ratio: shows the percentage of total campaigns opened among the total number of campaigns delivered.

8. Clicks: the total number of clicks on your campaigns.

9. Click Rate: is the percentage of the total number of unique clicks among the total number of opened campaigns.

10. Click Through Rate: indicates the percentage of total unique clicks among the total number of delivered campaigns.

11. Revenue per thousand emails: shows the revenue per thousand emails.

12. Conversion rate: this is the conversion rate of the bookings obtained after sending the campaigns.

13. Campaigns revenue: shows the total revenue of the bookings after sending the campaigns.

14. Campaigns bookings: shows the total number of bookings obtained after sending the campaigns.