Why it is imperative to properly set up your preference center?
Configuring your preference center, will allow your contacts:
Select the type of content they want to receive and how often they want to receive it.
Access and revise their data (Right to be informed & access their data).
Request the rectification of their data (Right to Rectification).
Request their data is erased (Right to Erasure).
Configure your Preference Center
Step 1: Go to Account Settings in the drop-down menu accessible from your name in the upper right-hand corner of the screen.
Step 2: In this page you'll find an option called Preference Center & Unsubscribe.
Step 3: To change the preference center, add the following fields:
- Title of page
- Set the color and text of the buttons
Step 4: In the right column, you'll be able to change the logo and the background color.
Step 5: Click Save
Step 6: Once the changes have been made, click Preview preference center to view how the preference center will look after all the changes made.
Step 7: In the option Custom Unsubscribe Page you can edit:
- Text Unsubscribed Page
- Button Color
- Button Text
Step 8: Click the save button.
Step 9: Click Preview Unsubscribe Page to view all the changes made.
If your account has different domains, you can repite these steps in each of the domains settings. Each domain will have a tab in the Preference Center & Unsubscribe page.
If you want to allow contact to select how many email they want to receive, follow these steps:
Step 1: Go to Preference Center in the drop-down menu accessible from your name in the upper right-hand corner of the screen.
Step 2: Configure a range of time intervals to allow contacts to select how many emails they want to receive, for example:
Step 3: When you click on the Add a new Preference item button, it will take you through each step:
Step 4: After you save the changes made, the preferences selected will appear like this: