Dynamic images change depending on one or more values. These values are "passed" to the system that delivers them.
It is possible to set personalized images depending on one or more values.
The main goals of this feature...
- Make it easy to use images as dynamic content
- Allow the designer to apply image settings as usual with any static image
- Allow the designer to work with a sample image in the builder for design and preview purposes
- Simplify the creation of a dynamic image by eliminating the need for external HTML code
To do this, the link to the image shouldn't be static URL like this one:
but rather a URL that contains some variables, such as an email, a customer ID, a date, etc.
Merge tags act as variables in the URL. When the recipient views the design, personalized values (e.g., a customer name or ID) replace the merge tags.
Personalized birthday cards
How can you send a birthday email to your customers, each personalized for the recipient? With dynamic images, it's easy to do. Some services can generate personalized images "on the fly," such as Niftyimages.
Step 1. Go to Niftyimages and create a dynamic image
Step 2. Once the image is ready, copy the URL of the image
<img src="https://img1.niftyimages.com/5aph/cnmr/s5bi?name=MERGE_TAG" />
We need to adapt the URL to PUSHTech, therefore, we will use:
Step 3. Click Dynamic Image
Step 4. Paste the URL in the sections: Dynamic URL and URL
Step 5. Alternative text we recommend adding a replacement for the tag. In this case, we have added the text To you.
Step 6. Save your work.
Another excellent application for dynamic images is countdown timers. Here you will be passing in the Dynamic URL the date of an event, the time of a new hotel's grand opening, or the date and time that promotion expires, etc. The system you use will automatically generate a countdown timer as a GIF animation.
You can use the image URL in your browser's URL while designing the email (or page), so you know exactly how the end result will look.