How to configure Dynamic Content in your templates

It is possible to set personalized images depending on one or more values. 

To do this, the link to the image shouldn't be static URL like this one: 

https://pushtech.com/images/logo.png 

but rather a URL that contains some variables, such as an email, a customer ID, a date, etc.

https://pushtech.com/images/?imageBanner={{customer_ID}}

Merge tags act as variables in the URL. When the recipient views the design, personalized values (e.g., a customer name or ID) replace the merge tags.

For example, the placeholder URL uses a hardcoded name Joyce (Image 1), whereas the Dynamic URL uses a variable ("{{firstname}}") (Image 2). The hardcoded name will replace the variable when rendering your email or landing page.

This feature will allow you to :

1. Make it easy to use images as dynamic content
2. Allow the designer to apply image settings as usual with any static image
3. Allow the designer to work with a sample image in the builder for design and preview purposes
4. Avoid the use of the Custom HTML block and Merge Content features when a dynamic image is needed to keep things simple and eliminate the need to introduce external HTML code

Another excellent application for dynamic images is countdown timers. Here you will be passing in the Dynamic URL the date of an event, the time of a new hotel's grand opening, or the date and time that promotion expires, etc. The system you use will automatically generate a countdown timer as a GIF animation.

You can use a placeholder image in the URL while designing the email (or page), so you know exactly how the end result will look.