It is important to give you recipients the ability to unsubscribe from emails. First, it is required by the CAN-Spam Act. Second, if you don’t give them this option, they are more likely to click on the spam complaint button, which will cause more harm than allowing them to unsubscribe. Finally, many ESPs look for unsubscribe links and are more likely to filter your email if they don’t have them.
PUSHTech™ gives you the ability to include an unsubscribe link or email automatically in your email. We give you the ability to link the unsubscribe to a certain campaign, mailing list or make the request global to your domain. You can access this data through the Control Panel, API or via Webhooks. In addition, we will automatically stop sending to email addresses that have unsubscribed. It is possible to remove addresses from the flagged list in your Control Panel or through the API.