By setting up your email preference center you will allow your contacts to:
- Choose the type of content they want to receive, as well as when they want to receive it. This options will give you a second opportunity before they completely opt out or unsubscribe from your database.
- Access and review their information.
- Request their Right to Rectification.
- Request their Data Erasure or Right to be Forgotten.
GDPR ready?: This functionality completely fulfils your contacts (data subjects) Right to Access as well as allows them to request to the Data Controller (you) their Right to Rectification, Data Erasure or Right to be Forgotten.
How to guide for setting up your Preference Center and your Data Protection Email.
Step 1. Go to your Account Settings and add your Data Protection Email Address. Note: This step is mandatory for GDPR compliance
Under your Company Information, add your Data Protection Email Address. For example: email@example.com
Optional. Add your company logo for your Preference Center page.
Step 2. Create a list of diferent contents that you will be sending to your contacts. For example: Newssletter, Special Offers, Travel Tips, Others…
Go to your audience/contact list
Click on Create a New list and add a name to your list of content.
Choose enable for inserting all your new contacts into this specific list of content. Or choose disable for not pre-incluiding your new contacts into this specific list of content.
Decide if this list is public or private for your contacts. Public list will display on your contact Email Preference Center while private list are only used for helping you segmenting contacts.
We recommend having a minimun of 3 list of content from which your contact can decide to subscribe or unsubscribe.
Step 3. Go to your Preference Center and setup a range of time frequencies within which your contacts would like to receive your marketing communications.
Go to your Preference Center.
Click on Add a new preference item and enter a name for your first time frequency.
Select from hours, days, weeks or months.
We recommend giving daily weekly and monthly options.
Your preference center is ready! Your contacts engagement will be higher and you are closer to GDPR compliance.
If you need help setting up your preference center please contact with firstname.lastname@example.org